Pearls & Beans is a new company that produces video art for brands. The corporate identity was inspired by the company’s name: ‘Pearls’ stands for detail, quality and subtlety, ‘beans’ stands in contrast and means bold, loud and different. The colour concept was briefed by the customer.
Pearls & Beans
Look & Feel, Website → 2019
→ Web Design
→ Logo Animation
The logo consists of the initial letters ‘p’ and ‘b’. The rotation leads to a deconstruction. Circles are used for ‘pearls’, red shapes for ‘beans’ and lines as connecting elements.