Pearls & Beans is a new company which produces video art for brands. The corporate identity was inspired by the company’s name. “Pearls” stands for details, quality and subtlety. “Beans” stays in contrast to it and means bold, loud and different. The colour concept was briefed by the client.
Pearls & Beans
Look & Feel, Website → 2019
→ Web Design
→ Logo Animation
The logo consists of the first letters “p” and “b”. Deconstructing it by changing the letter’s rotation. Using circles for “pearls”, red shapes for “beans” and lines as the connecting element.