Old-age poverty in Germany is often female. The campaign aims to open women’s eyes and encourage them to take care of their pensions before it is too late. The style is loud and feminine without being stereotypical. Originally, the illustrations were meant for a music video, which hasn’t been realised. Illustrations and animations were mainly used online.
Jung von Matt/Spree
Geld für später → 2018
→ Visual Concept
Additional online motifs bring the stories to life. The CSS implementation is based on these animatics / GIFs.
Banner Ad Sample
Online ad formats may sometimes be annoying, but they help to get people’s attention. Since there are a lot of technical limitations, it makes sense to tell a visually appealing and original story.
Music Video Drafts
Initially, the song ‘Weil ich ein Mädchen bin’ was to be reinterpreted by Lucilectric. These are some of the original designs, which use a cartoon style that is feminine and loud, but not cheesy.