Open
Your
Eyes

Old age poverty is often female in Germany. The campaign should open women’s eyes and animate them to care about their pensions before it’s too late. The style is loud and feminine without being stereotypical. Originally, it was meant for a music video which didn’t get realized. The illustrations were mainly used for social media.

Agency
Jung von Matt/Spree

Client
Sparkasse

Campaign
Geld für später → 2018

→ Visual Concept in Collaboration
→ Illustration
→ Animation

Pre-Roll

Social Media

Mural

Poster

Motives

For the website different motives were created (GIF storyboards/animatics).

Banner Ad Sample

To get people’s attention some topics were adapted to different online ad formats.

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Storyboard

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Music Video Drafts

The original idea was to reinterpret the song “Weil ich ein Mädchen bin” by Lucilectric. These are some of the original designs which use a cartoony superhero style, being feminine and loud without being cheesy.