Open
Your
Eyes

Old-age poverty in Germany is often female. The campaign aims to open women’s eyes and encourage them to take care of their pensions before it is too late. The style is loud and feminine without being stereotypical. Originally, the illustrations were meant for a music video, which hasn’t been realised. Illustrations and animations were mainly used online.

Agency
Jung von Matt/Spree

Client
Sparkasse

Campaign
Geld für später → 2018

→ Visual Concept
→ Illustration
→ Animation

Pre-Roll

Social Media

Mural

Poster

Assets

Additional online motifs bring the stories to life. The CSS implementation is based on these animatics / GIFs.

Banner Ad Sample

Online ad formats may sometimes be annoying, but they help to get people’s attention. Since there are a lot of technical limitations, it makes sense to tell a visually appealing and original story.

Music Video Drafts

Initially, the song ‘Weil ich ein Mädchen bin’ was to be reinterpreted by Lucilectric. These are some of the original designs, which use a cartoon style that is feminine and loud, but not cheesy.