OpenYourEyes
Old age poverty is often female in Germany. The campaign should open women’s eyes and animate them to care about their pensions before it’s too late. The style is loud and feminine without being stereotypical. Originally, it was meant for a music video which didn’t get realized. The illustrations were mainly used for social media.
Agency
Jung von Matt/Spree
Client
Sparkasse
Campaign
Geld für später → 2018
→ Visual Concept in Collaboration
→ Illustration
→ Animation
Pre-Roll
Social Media
Mural
Poster
Motives
For the website different motives were created (GIF storyboards/animatics).
Banner Ad Sample
To get people’s attention some topics were adapted to different online ad formats.
Storyboard
Music Video Drafts
