Happy
Happy
Happy

Germany is one of the most sophisticated countries, yet it’s ranked rather low on the World Happiness Report. The campaign included a website on which users could post thoughts/wishes that make them happy. The best ideas might going to be realized by the company. 

Agency
Jung von Matt/Spree

Client
Sparkasse

Campaign
Gemeinsam Allem Gewachsen → 2018

→ Concept (Part of a Team)
→ Web Design (in Collaboration)
→ Illustration

Gallery of Happiness

One part of the campaign idea was to create a gallery where people  could upload things that make them happy. The best ideas are  going to be realized.

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Happy Illustrations

For people who don’t want to upload a picture of their own, they could choose an image from a catalogue with happy illustrations.

Podcast