Happy
Happy
Happy

Germany is one of the most highly developed countries, yet it ranks quite low on the ‘World Happiness Report’. The campaign includes a website where users could post wishes that would make them happy. 

Agency
Jung von Matt/Spree

Client
Sparkasse

Campaign
Gemeinsam Allem Gewachsen → 2018

→ Concept (Part of a Team)
→ Web Design (in Collaboration)
→ Illustration

Gallery of Happiness

One part of the campaign was to create a gallery where people  could upload thoughts that make them happy. The best ideas were realized by the company.

Happy Illustrations

People who didn’t want to upload their own picture could choose a picture from a catalogue with cheerful illustrations.

Podcast