SKP
Alpha
Bet

 

Each SKP employee is getting a starter kit. One part is a weakly newsletter, featuring different topics, starting with each letter of the alphabet (the SKP ABC). To give it some colour matching letter illustrations were created. The style is referring to an explanation video which was included in the starter kit as well.

Agency
Jung von Matt/Spree

Client
Sparkasse Kreditpartner

Project
SKP Starter Kit → 2019

→ Illustration
→ Animation
→ Ideas in Colllaboration

WhatsApp

The weakly newsletter was sent via WhatsApp.

Illustrations

Ansprechen

Bauchschmerzen

Chemie

Dauer

Extrageld

Fairness

Gesprächs
aufhänger

Handschrift

"Ich will"

Ja

Kontoauszug

Live

Motorrad

Nullprozent-
finazierung

Oldtimer

Partner

Quatsch

Rate

"Schaffste"

Timing

Umzug

Versicherung

"Weiß nicht"

X-Selling

Yacht

Zusammenfassung

Words

Animation Drafts

To make the newsletter accessible for everyone a website with animated illustrations will/might be created. These are some simple proposals how this could look like.

Other Ideas

These are some other ideas on how the letters could be used further: → The SKP Wall of Fame/ABC → The SKP Keyboard→ The SKP Museum (Web GL) → The SKP Poster → The SKP Toilet Paper.