SKP
Alpha
Bet

 

Every SKP employee receives a starter kit. One part is a weekly newsletter with different topics, starting with each letter of the alphabet (the SKP-ABC). Matching letter illustrations were created for this purpose. The style refers to an explanation video, which was also included in the starter kit.

Agency
Jung von Matt/Spree

Client
Sparkasse Kreditpartner

Project
SKP Starter Kit → 2019

→ Illustration
→ Animation
→ Ideas in Colllaboration

WhatsApp

The weakly newsletter was sent via WhatsApp.

Illustrations

Ansprechen

Bauchschmerzen

Chemie

Dauer

Extrageld

Fairness

Gesprächs
aufhänger

Handschrift

"Ich will"

Ja

Kontoauszug

Live

Motorrad

Nullprozent-
finazierung

Oldtimer

Partner

Quatsch

Rate

"Schaffste"

Timing

Umzug

Versicherung

"Weiß nicht"

X-Selling

Yacht

Zusammenfassung

Words

Animation Drafts

To make the newsletter accessible to everyone, a website with animated illustrations could help. These are some ideas how this could look like.

Other Ideas

How could these illustrated letters find a wider use: → SKP Wall of Fame → SKP Keyboard → SKP Museum (Web GL) → SKP Poster → SKP Toilet Paper