
SKPAlphaBet
Every SKP employee receives a starter kit. One part is a weekly newsletter with different topics, starting with each letter of the alphabet (the SKP-ABC). Matching letter illustrations were created for this purpose. The style refers to an explanation video, which was also included in the starter kit.
Agency
Jung von Matt/Spree
Client
Sparkasse Kreditpartner
Project
SKP Starter Kit → 2019
→ Illustration
→ Animation
→ Ideas in Colllaboration

The weakly newsletter was sent via WhatsApp.


Illustrations
Words


Animation Drafts
To make the newsletter accessible to everyone, a website with animated illustrations could help. These are some ideas how this could look like.
Other Ideas
How could these illustrated letters find a wider use: → SKP Wall of Fame → SKP Keyboard → SKP Museum (Web GL) → SKP Poster → SKP Toilet Paper





